Hello, coaches
What this blog is for, who writes it, and the first things we will cover: meal planning workflow, protein and calorie targets, client check-ins and food data.
This blog is for coaches with clients and no time
You have clients to see, plans to write and a business to run. Reading about nutrition coaching sits at the bottom of that list, so what we publish here has to earn its place. Every article answers one question a coach asks, gives a number where a number helps, and names its sources.
We write about five things
These are the five subjects coaches ask us about, and the first articles on each:
- Building a client's meal plan in under an hour, and doing it for twenty clients a week.
- Protein and calorie targets: what the research supports, and when to change them.
- Client management: the intake questions that matter, how often to check in, and what to do when a client goes quiet.
- Recipes and food data: why two apps disagree about the same meal, how USDA FoodData Central works, and what a recipe import can and cannot recover.
- The business: what to charge for a coaching package.
Three people read an article before you do
The table says who they are and what each one checks.
| Reader | What they check |
|---|---|
| The writer | The outline: the question, the sources, the opinion |
| A second reader | Anything generic, which gets rewritten |
| The founder | Whether we would put our name to it |
We are not coaches or dietitians. We build software for coaches, and we read the research so you do not have to: the numbers are the papers', the opinions are ours, and each article says which is which. When a qualified coach or dietitian has checked an article, the byline says so. When nobody has, it does not.
Every number carries a source
Each one links to where it came from: a paper, a position stand or a government database. When we quote a person or a publication, the words are theirs, verbatim, with their name under them. For a claim about our own product we link to the page that states it. Peas & Pans allows 30 recipe imports an hour and 100 a day, and the fair use policy is where that limit is written down, along with why:
They are set far above what a busy nutrition professional needs, and we would rather raise one for you than have you work around it.
The product appears where it answers the question
We build Peas & Pans for coaches who spend their evenings retyping recipes. It gets a mention in an article when it answers the question at hand, and nowhere else. It is a 14-day free trial of Pro, with no card, if you want to see it for yourself.
Tell us what to write next
Write to hello@peasandpans.com with the question your clients keep asking. The next article might be the answer.
Sources
- Fair use policy(opens in new tab)Peas & Pans, Fair use policy (2026)
- USDA FoodData Central(opens in new tab)
Written by
Suraj is the founder of Peas & Pans, meal planning software for nutrition coaches.
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Get your evenings back.
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